Impulse Buying and Variety Seeking: A Trait-Correlates Perspective
Impulse buying and variety seeking are low-effort feelings-based behaviors, yet the similarities and differences in their socio-psychological origin are under-explored. This article addresses this gap with a conceptual framework incorporating several individual and situational factors with a focus o...
| Main Authors: | Sharma, Piyush, Sivakumaran, B., Marshall, R. |
|---|---|
| Format: | Journal Article |
| Published: |
Elsevier
2010
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/34453 |
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