Exploring Popular Children Websites - Only Fun and Games?

Exploring Popular Children Websites - Only Fun and Games?

This study examined two categories of websites (food and non-food) targeted towards children. A content analysis of 22 popular food and non-food websites investigated commercial/non-commercial content, time spent on the websites and a traffic based ranking gathered from Alexa.com, a website collecti...

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Bibliographic Details
Main Authors: Acharya, Deepa, Georgiou, Kristina, Zorn, Steffen
Other Authors: Svetlana Bogomolova
Format: Conference Paper
Published: Australian and New Zealand Marketing Academy 2012
Online Access:http://www.anzmac.org/conference_archive/2012/papers/365ANZMACFINAL.pdf
http://hdl.handle.net/20.500.11937/34417

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