Exploring Popular Children Websites - Only Fun and Games?
This study examined two categories of websites (food and non-food) targeted towards children. A content analysis of 22 popular food and non-food websites investigated commercial/non-commercial content, time spent on the websites and a traffic based ranking gathered from Alexa.com, a website collecti...
| Main Authors: | , , |
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| Format: | Conference Paper |
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Australian and New Zealand Marketing Academy
2012
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| Online Access: | http://www.anzmac.org/conference_archive/2012/papers/365ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/34417 |