Maximizing productivity using CRM within the context of m-commerce

Maximizing productivity using CRM within the context of m-commerce

Mobile commerce, has become a significant topic in IS research community and it is a key concept for many businesses, However, it has not fulfilled the expectations. This paper tackles the issue of mobile commerce in three different ways. First, it emphasizes the relative importance of customer rela...

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Bibliographic Details
Main Authors: Faed, Alireza, Ashouri, A., Wu, Chen
Format: Journal Article
Published: Human and Sciences Publication 2011
Subjects:
M-commerce
Customer relationship management
Loyalty
Online Access:http://hdl.handle.net/20.500.11937/34181

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