Maximizing productivity using CRM within the context of m-commerce
Mobile commerce, has become a significant topic in IS research community and it is a key concept for many businesses, However, it has not fulfilled the expectations. This paper tackles the issue of mobile commerce in three different ways. First, it emphasizes the relative importance of customer rela...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Human and Sciences Publication
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/34181 |