A confirmation bias approach to country of ownership cues

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A confirmation bias approach to country of ownership cues

This paper examines the effect of country of ownership cues, economic nationalistic and consumer ethnocentric tendencies with regards to product judgments and purchase intentions of Australian wines with multi country affiliations. Structural equation modeling supports the model and shows that econo...

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Bibliographic Details
Main Authors:	Cheah, Isaac, Phau, Ian
Other Authors:	Seung-Hee Lee
Format:	Conference Paper
Published:	Korean Scholars of Marketing Science 2012
Online Access:	http://hdl.handle.net/20.500.11937/34177

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