A confirmation bias approach to country of ownership cues
This paper examines the effect of country of ownership cues, economic nationalistic and consumer ethnocentric tendencies with regards to product judgments and purchase intentions of Australian wines with multi country affiliations. Structural equation modeling supports the model and shows that econo...
| Main Authors: | , |
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| Format: | Conference Paper |
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Korean Scholars of Marketing Science
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/34177 |