A confirmation bias approach to country of ownership cues
This paper examines the effect of country of ownership cues, economic nationalistic and consumer ethnocentric tendencies with regards to product judgments and purchase intentions of Australian wines with multi country affiliations. Structural equation modeling supports the model and shows that econo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Conference Paper |
| Published: |
Korean Scholars of Marketing Science
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/34177 |
| _version_ | 1848754151834517504 |
|---|---|
| author | Cheah, Isaac Phau, Ian |
| author2 | Seung-Hee Lee |
| author_facet | Seung-Hee Lee Cheah, Isaac Phau, Ian |
| author_sort | Cheah, Isaac |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This paper examines the effect of country of ownership cues, economic nationalistic and consumer ethnocentric tendencies with regards to product judgments and purchase intentions of Australian wines with multi country affiliations. Structural equation modeling supports the model and shows that economic nationalistic bias against foreign affiliations resulted in the Australian consumer’s unwillingness to buy bi-national products. |
| first_indexed | 2025-11-14T08:35:51Z |
| format | Conference Paper |
| id | curtin-20.500.11937-34177 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:35:51Z |
| publishDate | 2012 |
| publisher | Korean Scholars of Marketing Science |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-341772017-02-28T01:47:56Z A confirmation bias approach to country of ownership cues Cheah, Isaac Phau, Ian Seung-Hee Lee This paper examines the effect of country of ownership cues, economic nationalistic and consumer ethnocentric tendencies with regards to product judgments and purchase intentions of Australian wines with multi country affiliations. Structural equation modeling supports the model and shows that economic nationalistic bias against foreign affiliations resulted in the Australian consumer’s unwillingness to buy bi-national products. 2012 Conference Paper http://hdl.handle.net/20.500.11937/34177 Korean Scholars of Marketing Science fulltext |
| spellingShingle | Cheah, Isaac Phau, Ian A confirmation bias approach to country of ownership cues |
| title | A confirmation bias approach to country of ownership cues |
| title_full | A confirmation bias approach to country of ownership cues |
| title_fullStr | A confirmation bias approach to country of ownership cues |
| title_full_unstemmed | A confirmation bias approach to country of ownership cues |
| title_short | A confirmation bias approach to country of ownership cues |
| title_sort | confirmation bias approach to country of ownership cues |
| url | http://hdl.handle.net/20.500.11937/34177 |