Cultural Influences on Consumer Ethnocentrism: A Multi-Country Investigation
Prior research shows that consumer ethnocentrism relates positively with collectivism, masculinity, and uncertainty avoidance; and negatively with long-term orientation. However, there is little evidence of the generalizability of these findings across different countries and product categories. Thi...
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| Format: | Journal Article |
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International Business Press
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/3411 |