Conceptualizing 'Country of Ingredient Authenticity' of Luxury Brands

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Conceptualizing 'Country of Ingredient Authenticity' of Luxury Brands

PRADA goes local: the ‘Made In’ Campaign features its products being made in countries such as Peru, Scotland, India and Japan has proven to be something out of the ordinary and a bold move taken by the prominent luxury brand. The paper proposes a research framework to study the influence of “countr...

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Bibliographic Details
Main Authors:	Zainol, Zahirah, Phau, Ian, Cheah, Isaac
Other Authors:	Svetlana Bogomolova
Format:	Conference Paper
Published:	Australian and New Zealand Marketing Academy 2012
Online Access:	http://www.anzmac.org/conference_archive/2012/papers/342ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/34045

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