Conceptualizing 'Country of Ingredient Authenticity' of Luxury Brands
PRADA goes local: the ‘Made In’ Campaign features its products being made in countries such as Peru, Scotland, India and Japan has proven to be something out of the ordinary and a bold move taken by the prominent luxury brand. The paper proposes a research framework to study the influence of “countr...
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| Format: | Conference Paper |
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Australian and New Zealand Marketing Academy
2012
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| Online Access: | http://www.anzmac.org/conference_archive/2012/papers/342ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/34045 |