A cross-national comparative study between Australia and Singapore: attitudes towards television advertising

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A cross-national comparative study between Australia and Singapore: attitudes towards television advertising

This paper aims to compare the attitudes of consumers in Australia and Singapore towards TV advertising through the replication of a study by Witkowski and Kellner (1998) conducted in Germany and America. Specifically, it investigates the possible converging or diverging television attitudes between...

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Bibliographic Details
Main Author:	Phau, Ian
Other Authors:	Harry Timmermans
Format:	Conference Paper
Published:	Technische Universiteit Eindhoven 2008
Subjects:	Singapore Television Australia Attitude towards advertising Cross-National
Online Access:	http://hdl.handle.net/20.500.11937/33886

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