A cross-national comparative study between Australia and Singapore: attitudes towards television advertising
This paper aims to compare the attitudes of consumers in Australia and Singapore towards TV advertising through the replication of a study by Witkowski and Kellner (1998) conducted in Germany and America. Specifically, it investigates the possible converging or diverging television attitudes between...
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| Format: | Conference Paper |
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Technische Universiteit Eindhoven
2008
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| Online Access: | http://hdl.handle.net/20.500.11937/33886 |