Customer Relationship Management System a Case Study on Small-Medium-Sized Companies in North Germany

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Customer Relationship Management System a Case Study on Small-Medium-Sized Companies in North Germany

Customer relationship management is a common tool in large enterprises; yet it seems not to be successful with small- and medium-sized enterprises (SME). We conducted a survey to analyse the state-of-the-art customer relationship management systems and the degree of pervasion in SME. The survey cove...

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Bibliographic Details
Main Authors:	Menzel, C., Reiners, Torsten
Other Authors:	J Devos
Format:	Book Chapter
Published:	Springer 2014
Subjects:	Survey Small- and medium-sized enterprises CRM integration CRM
Online Access:	http://hdl.handle.net/20.500.11937/33860

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