Customer Relationship Management System a Case Study on Small-Medium-Sized Companies in North Germany
Customer relationship management is a common tool in large enterprises; yet it seems not to be successful with small- and medium-sized enterprises (SME). We conducted a survey to analyse the state-of-the-art customer relationship management systems and the degree of pervasion in SME. The survey cove...
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| Format: | Book Chapter |
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Springer
2014
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| Online Access: | http://hdl.handle.net/20.500.11937/33860 |