Out of the limelight but in play: Trading and liquidity of media and off-media stocks
Using hand-collected TV programming data and intra-day trading from China, we compare the trading, liquidity, and returns of on-show and off-show stocks in the same sector. Our difference-in-difference analysis reveals that post-show, off-show stocks experience significant improvements in liquidity...
| Main Authors: | , , |
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| Format: | Working Paper |
| Published: |
2014
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| Online Access: | http://hdl.handle.net/20.500.11937/33762 |