Examining the Product Quality Attributes that influences customer satisfaction most when the price was discounted: A case study in Kuching Sarawak

Examining the Product Quality Attributes that influences customer satisfaction most when the price was discounted: A case study in Kuching Sarawak

The study is about customer satisfaction towards the product quality. The effect of low pricing product with the product quality plays the same result of low price products produces low quality product and vice-versa. Data instrument that is used in obtaining data is by distributing survey questionn...

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Bibliographic Details
Main Authors: Jakpar, S., Goh, S., Johari, Anita, Myint, Khin
Format: Journal Article
Published: Centre for Promoting Ideas 2012
Online Access:http://ijbssnet.com/journals/Vol_3_No_23_December_2012/23.pdf
http://hdl.handle.net/20.500.11937/33627

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