Examining the Product Quality Attributes that influences customer satisfaction most when the price was discounted: A case study in Kuching Sarawak
The study is about customer satisfaction towards the product quality. The effect of low pricing product with the product quality plays the same result of low price products produces low quality product and vice-versa. Data instrument that is used in obtaining data is by distributing survey questionn...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
Centre for Promoting Ideas
2012
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| Online Access: | http://ijbssnet.com/journals/Vol_3_No_23_December_2012/23.pdf http://hdl.handle.net/20.500.11937/33627 |