Cause for event: not-for-profit marketing through participant sports events

Cause for event: not-for-profit marketing through participant sports events

The purpose of this paper was to investigate the motivations of participants attending a sportsevent organised by a not-for-profit organisation as a major source of revenue generation. Aquestionnaire was placed on the website for participants to complete, resulting in a response of N= 218. Overall,...

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Bibliographic Details
Main Authors: Taylor, Ruth, Shanka, Tekle
Other Authors: Andrew Turnbull
Format: Conference Paper
Published: Gatehouse Design and Print Consultancy RGU 2008
Subjects:
social marketing
events
motivation
Not-for-profit marketing
Online Access:http://hdl.handle.net/20.500.11937/33539

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