Cause for event: not-for-profit marketing through participant sports events
The purpose of this paper was to investigate the motivations of participants attending a sportsevent organised by a not-for-profit organisation as a major source of revenue generation. Aquestionnaire was placed on the website for participants to complete, resulting in a response of N= 218. Overall,...
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| Format: | Conference Paper |
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Gatehouse Design and Print Consultancy RGU
2008
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| Online Access: | http://hdl.handle.net/20.500.11937/33539 |