Conceptualising consumer regiocentrism: Examining consumers' willingness to buy products from their own region

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Conceptualising consumer regiocentrism: Examining consumers' willingness to buy products from their own region

The key objective of the study is to address the gaps by building a theoretically based conceptual model to examine the influence of consumer regiocentrism and its moderators, and community involvement on consumers’ willingness to buy products from their own region. A mail survey of 2000 consumers f...

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Bibliographic Details
Main Authors:	Lee, Thomas, Cheah, Isaac, Phau, Ian, Teah, Min, Elenein, B.
Format:	Journal Article
Published:	Pergamon 2016
Online Access:	http://hdl.handle.net/20.500.11937/33537

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