Conceptualising consumer regiocentrism: Examining consumers' willingness to buy products from their own region
The key objective of the study is to address the gaps by building a theoretically based conceptual model to examine the influence of consumer regiocentrism and its moderators, and community involvement on consumers’ willingness to buy products from their own region. A mail survey of 2000 consumers f...
| Main Authors: | , , , , |
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| Format: | Journal Article |
| Published: |
Pergamon
2016
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| Online Access: | http://hdl.handle.net/20.500.11937/33537 |