Impact of animation and language on banner click-through rates

QR Code

Impact of animation and language on banner click-through rates

This field experiment tested the impact of animation and language on the click-through rate (CTR) of banner advertisements across two website types. Animation results of over one million banner impressions were inconsistent for social networking and information websites. As expected, two languages,...

Full description

Bibliographic Details
Main Authors:	Zorn, Steffen, Olaru, D., Veheim, T., Zhao, S., Murphy, J.
Format:	Journal Article
Published:	California State University 2012
Subjects:	Elaboration Likelihood Model click-through rates banner advertisement
Online Access:	http://hdl.handle.net/20.500.11937/33449

Similar Items

A new method to reduce tv ad avoidance: the effectiveness of interactive program loyalty banners
by: Dix, Steve
Published: (2010)

An Experimental Examination of the Differences in Readers's Responses to Editorial versus Advertising for Travel Destinations
by: Holben, Sharna, et al.
Published: (2006)

Evaluating online review helpfulness based on Elaboration Likelihood Model: the moderating role of readability
by: Li, Boying, et al.
Published: (2017)

Analyzing key influences of tourists’ acceptance of online reviews in travel decisions
by: Chong, Alain Yee Loong, et al.
Published: (2018)

Web advertising : the effectiveness of banner ad
by: Shamsuddin, Ahmad Sharifuddin
Published: (1999)

Optimisation of cross-channel order fulfilment for click-and-collect practice in omnichannel retailing
by: Fitri, Ulfa
Published: (2018)

Motivations and Barriers Towards The Adoption of Click-And-Collect Service in Vietnam
by: Nguyen, Ngoc Nhu Quynh
Published: (2021)

Application of maximum likelihood estimation to stochastic short rate models
by: Fergusson, Kevin, et al.
Published: (2015)

Do infants detect A→V articulator congruency for non-native click consonants?
by: Best, C., et al.
Published: (2011)

The effect of home delivery and click-and-collect services on online grocery order fulfilment: a cross-case analysis in the Czech Republic
by: Tran, Thu Thuy
Published: (2020)

The effect of home delivery and click-and-collect services on online grocery order fulfilment: a cross-case analysis in the Czech Republic
by: Tran, Thu Thuy
Published: (2020)

Clickable SBA-15 to Screen Functional Groups for Adsorption of Antibiotics
by: Gao, J., et al.
Published: (2014)

Through-thickness permeability study of orthogonal and angle-interlock woven fabrics
by: Xiao, Xueliang, et al.
Published: (2015)

Short rate forecasting based on the inference from the CIR model for multiple yield curve dynamics
by: Hin, L., et al.
Published: (2016)

The risk-return tradeoff: A COGARCH analysis of Merton's hypothesis
by: Müller, G., et al.
Published: (2011)

Term structure of interest rates for Malaysian fixed income security
by: Elgazoli, Abuelgasim Ismail Mohamed
Published: (2012)

Heterogeneity in ordered choice models: A review with applications to self-assessed health
by: Greene, W., et al.
Published: (2012)

Effects of persuasion knowledge and other factors on advertising avoidance on Instagram: the case of the UK
by: Liu, Jing
Published: (2019)

Testing for Neglected Nonlinearity in Weekly Foreign Exchange Rates
by: Sadique, Shibley
Published: (2011)

Bootstrap and empirical likelihood methods in statistical shape analysis
by: Amaral, Getulio J.A.
Published: (2004)

Banner : Share ADHOC Workshop
by: ISITI, -CoERI
Published: (2013)

Maximum likelihood estimation in mixed integer linear model with P-norm distribution
by: Li, Bofeng, et al.
Published: (2010)

The unbeatable random walk in exchange rate forecasting: Reality or myth?
by: Moosa, I., et al.
Published: (2014)

Error correction modelling and dynamic specifications as a conduit to outperforming the random walk in exchange rate forecasting
by: Moosa, I., et al.
Published: (2014)

Factors influencing the intention to watch online video advertising among UiTM Kampus Bandaraya Melaka student / Faris Ahmad Anis Ahmad
by: Anis Ahmad, Faris Ahmad
Published: (2018)

Enhancing the forecasting power of exchange rate models by introducing nonlinearity: Does it work?
by: Burns, Kelly, et al.
Published: (2015)

Penyadaran bahaya standarisasi kecantikan pada iklan kosmetik melalui iklan layanan masyarakat / Elvira Nainggolan dan Retno Purwanti
by: Elvira, Nainggolan, et al.
Published: (2017)

The effectiveness of the contents of print advertisements in inducing recall
by: Tan, Su Wei
Published: (2001)

Exchange rate forecasts by the means of econometric models
by: Orlova, Tamara
Published: (2017)

Parameter inference to motivate asymptotic model reduction: an analysis of the gibberellin biosynthesis pathway
by: Band, Leah R., et al.
Published: (2018)

The Effects of Credit Rating Announcements on Stock Return in Malaysia
by: Husin, Norsuhaida
Published: (2010)

Impact of DC link faults on the performance of full converter based WECS
by: Yunus, A., et al.
Published: (2012)

The determinants of bank interest rate spreads in Malaysia / Norashikin Malik
by: Malik, Norashikin
Published: (2008)

Hesitators – a new consumer type?
by: Zorn, Steffen, et al.
Published: (2011)

Exploring Language Effects In Ethnic Advertising: In Malaysian Environment
by: Yap, Eit Thian
Published: (1998)

Research on the Profit Model Transformation of Chinese Commercial Banks under the Background of Interest Rate Liberalization
by: LU, Xiaonan
Published: (2016)

Exchange Rate Volatility Before and After the Float
by: Wali, Muammer, et al.
Published: (2013)

Sovereign credit ratings: reframing the orthodox paradigm
by: Choy, Swee Yew
Published: (2021)

How volatile are exchange rates?
by: Wali, Muammer, et al.
Published: (2011)

The effectiveness of promotional tools practiced by One Two Three Communication (M) Sdn. Bhd. / Ikmal Hisyam Lokman Hakim
by: Lokman Hakim, Ikmal Hisyam
Published: (2009)