Impact of animation and language on banner click-through rates
This field experiment tested the impact of animation and language on the click-through rate (CTR) of banner advertisements across two website types. Animation results of over one million banner impressions were inconsistent for social networking and information websites. As expected, two languages,...
| Main Authors: | , , , , |
|---|---|
| Format: | Journal Article |
| Published: |
California State University
2012
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/33449 |