APA (7th ed.) Citation

Zorn, S., Olaru, D., Veheim, T., Zhao, S., & Murphy, J. (2012). Impact of animation and language on banner click-through rates. California State University.

Chicago Style (17th ed.) Citation

Zorn, Steffen, D. Olaru, T. Veheim, S. Zhao, and J. Murphy. Impact of Animation and Language on Banner Click-through Rates. California State University, 2012.

MLA (9th ed.) Citation

Zorn, Steffen, et al. Impact of Animation and Language on Banner Click-through Rates. California State University, 2012.