Factors Influencing Consumers' Attitudes and Purchase Intentions of E-Deals

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Factors Influencing Consumers' Attitudes and Purchase Intentions of E-Deals

Purpose - This paper identifies the key antecedents of attitude towards e-deals and factors influencing purchase intention of e-deals. Specifically, perceived value and price consciousness will be tested as antecedents of attitudes towards e-deals. Attitudes towards e-deals, subjective norms, and pe...

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Bibliographic Details
Main Authors:	Cheah, Isaac, Phau, Ian, Liang, Johan
Format:	Journal Article
Published:	Emerald Group Publishing Limited 2014
Online Access:	http://www.emeraldinsight.com/toc/mip/33/5 http://hdl.handle.net/20.500.11937/3343

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