Factors Influencing Consumers' Attitudes and Purchase Intentions of E-Deals
Purpose - This paper identifies the key antecedents of attitude towards e-deals and factors influencing purchase intention of e-deals. Specifically, perceived value and price consciousness will be tested as antecedents of attitudes towards e-deals. Attitudes towards e-deals, subjective norms, and pe...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Emerald Group Publishing Limited
2014
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| Online Access: | http://www.emeraldinsight.com/toc/mip/33/5 http://hdl.handle.net/20.500.11937/3343 |