Factors Influencing Consumers' Attitudes and Purchase Intentions of E-Deals
Purpose - This paper identifies the key antecedents of attitude towards e-deals and factors influencing purchase intention of e-deals. Specifically, perceived value and price consciousness will be tested as antecedents of attitudes towards e-deals. Attitudes towards e-deals, subjective norms, and pe...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Emerald Group Publishing Limited
2014
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| Online Access: | http://www.emeraldinsight.com/toc/mip/33/5 http://hdl.handle.net/20.500.11937/3343 |
| _version_ | 1848744205529120768 |
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| author | Cheah, Isaac Phau, Ian Liang, Johan |
| author_facet | Cheah, Isaac Phau, Ian Liang, Johan |
| author_sort | Cheah, Isaac |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Purpose - This paper identifies the key antecedents of attitude towards e-deals and factors influencing purchase intention of e-deals. Specifically, perceived value and price consciousness will be tested as antecedents of attitudes towards e-deals. Attitudes towards e-deals, subjective norms, and perceived behavioural control are proposed to have strong influences upon purchase intention. The theory of planned behaviour provides the theoretical underpinning of the conceptual framework. Design/methodology/approach – Data were collected through convenience sampling. Overall, 611 valid responses of 780 distributed surveys were collected. Only 426 e-deals users were analysed by using structural equation modelling (SEM) to test the hypotheses. Findings - It is found that perceived value is a strong predictor of attitudes towards e-deals. Another finding also indicates that attitudes towards e-deals and normative influence positively affect consumers’ purchase intention towards e-deals. Practical Implications - Practitioners are advised to integrate social media (e.g. Facebook or Twitter) and online communities to approach the “leader” to influence new potential consumers to purchase e-deals. It is also important to maintain the good value of e-deals and emphasize the huge benefits of using e-deals to persuade consumers to purchase it. Originality/value – The originality of this study lies in extending the Theory of Planned Behaviour and Social Cognitive Theory as a robust measurement to investigate online shopping behaviour in the context of e-deals. |
| first_indexed | 2025-11-14T05:57:46Z |
| format | Journal Article |
| id | curtin-20.500.11937-3343 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T05:57:46Z |
| publishDate | 2014 |
| publisher | Emerald Group Publishing Limited |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-33432020-07-24T08:01:17Z Factors Influencing Consumers' Attitudes and Purchase Intentions of E-Deals Cheah, Isaac Phau, Ian Liang, Johan Purpose - This paper identifies the key antecedents of attitude towards e-deals and factors influencing purchase intention of e-deals. Specifically, perceived value and price consciousness will be tested as antecedents of attitudes towards e-deals. Attitudes towards e-deals, subjective norms, and perceived behavioural control are proposed to have strong influences upon purchase intention. The theory of planned behaviour provides the theoretical underpinning of the conceptual framework. Design/methodology/approach – Data were collected through convenience sampling. Overall, 611 valid responses of 780 distributed surveys were collected. Only 426 e-deals users were analysed by using structural equation modelling (SEM) to test the hypotheses. Findings - It is found that perceived value is a strong predictor of attitudes towards e-deals. Another finding also indicates that attitudes towards e-deals and normative influence positively affect consumers’ purchase intention towards e-deals. Practical Implications - Practitioners are advised to integrate social media (e.g. Facebook or Twitter) and online communities to approach the “leader” to influence new potential consumers to purchase e-deals. It is also important to maintain the good value of e-deals and emphasize the huge benefits of using e-deals to persuade consumers to purchase it. Originality/value – The originality of this study lies in extending the Theory of Planned Behaviour and Social Cognitive Theory as a robust measurement to investigate online shopping behaviour in the context of e-deals. 2014 Journal Article http://hdl.handle.net/20.500.11937/3343 http://www.emeraldinsight.com/toc/mip/33/5 Emerald Group Publishing Limited restricted |
| spellingShingle | Cheah, Isaac Phau, Ian Liang, Johan Factors Influencing Consumers' Attitudes and Purchase Intentions of E-Deals |
| title | Factors Influencing Consumers' Attitudes and Purchase Intentions of E-Deals |
| title_full | Factors Influencing Consumers' Attitudes and Purchase Intentions of E-Deals |
| title_fullStr | Factors Influencing Consumers' Attitudes and Purchase Intentions of E-Deals |
| title_full_unstemmed | Factors Influencing Consumers' Attitudes and Purchase Intentions of E-Deals |
| title_short | Factors Influencing Consumers' Attitudes and Purchase Intentions of E-Deals |
| title_sort | factors influencing consumers' attitudes and purchase intentions of e-deals |
| url | http://www.emeraldinsight.com/toc/mip/33/5 http://hdl.handle.net/20.500.11937/3343 |