Structure and Process Modeling of Seemingly Unstructured Leisure-Travel Decisions and Behavior

Purpose – This paper aims to introduce a structuring and processing model (SPM) as a framework for tourism decision making research. Design/methodology/approach – The study employs McCracken's long interview to collect data in field settings. The study introduces advances in Mintzberg et al.�...

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Main Authors: Martin, Drew, Woodside, Arch
Format: Journal Article
Published: Emerald Group Publishing Limited 2012
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/3317
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author Martin, Drew
Woodside, Arch
author_facet Martin, Drew
Woodside, Arch
author_sort Martin, Drew
building Curtin Institutional Repository
collection Online Access
description Purpose – This paper aims to introduce a structuring and processing model (SPM) as a framework for tourism decision making research. Design/methodology/approach – The study employs McCracken's long interview to collect data in field settings. The study introduces advances in Mintzberg et al.'s approach to structuring seemingly unstructured decision making to explain travelers' decision-making processes. Findings – SPM enables mapping and comparing visitors' plans, motivations, choices, and consequences. The results demonstrate nuanced decision-behavior dynamics and complexities of visitors' travel-related unconscious/conscious thinking and behavior. Research limitations/implications – SPM does not attempt to generalize findings to large survey samples. Practical implications – Travel planning and execution dynamics dictate that a decision-making funnel metaphor in consumer research does not capture such trip complexity because additional decisions are made when the traveler arrives at the destination. Originality/value – SPM is dynamic and inclusive explaining simultaneous planning elements as well as considering sub-decisions occurring before and after different phases in the process. This model includes both conscious and unconscious internal retrievals as well as contextual influences relating to current planning affect the decision-making process.
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institution Curtin University Malaysia
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publishDate 2012
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spelling curtin-20.500.11937-33172017-09-13T14:45:49Z Structure and Process Modeling of Seemingly Unstructured Leisure-Travel Decisions and Behavior Martin, Drew Woodside, Arch Decision making Journey planning Long interviews Tourist behaviour Ethnography Unstructured decision making Tourism management Modelling Purpose – This paper aims to introduce a structuring and processing model (SPM) as a framework for tourism decision making research. Design/methodology/approach – The study employs McCracken's long interview to collect data in field settings. The study introduces advances in Mintzberg et al.'s approach to structuring seemingly unstructured decision making to explain travelers' decision-making processes. Findings – SPM enables mapping and comparing visitors' plans, motivations, choices, and consequences. The results demonstrate nuanced decision-behavior dynamics and complexities of visitors' travel-related unconscious/conscious thinking and behavior. Research limitations/implications – SPM does not attempt to generalize findings to large survey samples. Practical implications – Travel planning and execution dynamics dictate that a decision-making funnel metaphor in consumer research does not capture such trip complexity because additional decisions are made when the traveler arrives at the destination. Originality/value – SPM is dynamic and inclusive explaining simultaneous planning elements as well as considering sub-decisions occurring before and after different phases in the process. This model includes both conscious and unconscious internal retrievals as well as contextual influences relating to current planning affect the decision-making process. 2012 Journal Article http://hdl.handle.net/20.500.11937/3317 10.1108/09596111211247209 Emerald Group Publishing Limited restricted
spellingShingle Decision making
Journey planning
Long interviews
Tourist behaviour
Ethnography
Unstructured decision making
Tourism management
Modelling
Martin, Drew
Woodside, Arch
Structure and Process Modeling of Seemingly Unstructured Leisure-Travel Decisions and Behavior
title Structure and Process Modeling of Seemingly Unstructured Leisure-Travel Decisions and Behavior
title_full Structure and Process Modeling of Seemingly Unstructured Leisure-Travel Decisions and Behavior
title_fullStr Structure and Process Modeling of Seemingly Unstructured Leisure-Travel Decisions and Behavior
title_full_unstemmed Structure and Process Modeling of Seemingly Unstructured Leisure-Travel Decisions and Behavior
title_short Structure and Process Modeling of Seemingly Unstructured Leisure-Travel Decisions and Behavior
title_sort structure and process modeling of seemingly unstructured leisure-travel decisions and behavior
topic Decision making
Journey planning
Long interviews
Tourist behaviour
Ethnography
Unstructured decision making
Tourism management
Modelling
url http://hdl.handle.net/20.500.11937/3317