Structure and Process Modeling of Seemingly Unstructured Leisure-Travel Decisions and Behavior
Purpose – This paper aims to introduce a structuring and processing model (SPM) as a framework for tourism decision making research. Design/methodology/approach – The study employs McCracken's long interview to collect data in field settings. The study introduces advances in Mintzberg et al....
| Main Authors: | , |
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| Format: | Journal Article |
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Emerald Group Publishing Limited
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/3317 |