Exploring the role of attitudinal functions in counterfeit purchase behavior via an extended conceptual framework
Prior research on counterfeit purchase behavior focuses on two attitudinal functions (social-adjustive and value-expressive) and ignores the others (e.g., ego-defensive, knowledge, and utilitarian), despite growing evidence that consumers’ attitudes toward a product category may serve multiple funct...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
John Wiley & Sons
2017
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| Online Access: | http://hdl.handle.net/20.500.11937/3293 |
| _version_ | 1848744191845203968 |
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| author | Sharma, Piyush Chan, R. |
| author_facet | Sharma, Piyush Chan, R. |
| author_sort | Sharma, Piyush |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Prior research on counterfeit purchase behavior focuses on two attitudinal functions (social-adjustive and value-expressive) and ignores the others (e.g., ego-defensive, knowledge, and utilitarian), despite growing evidence that consumers’ attitudes toward a product category may serve multiple functions. We address this research gap with an extended conceptual framework that incorporates all the five attitudinal functions and explores their direct and indirect effects on counterfeit product evaluation and purchase intention. A field study with 890 shoppers in Hong Kong, a popular market for both genuine and counterfeit brands, supports most hypotheses and provides useful insights into the complex sociopsychological mechanism driving counterfeit purchase behavior. |
| first_indexed | 2025-11-14T05:57:33Z |
| format | Journal Article |
| id | curtin-20.500.11937-3293 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T05:57:33Z |
| publishDate | 2017 |
| publisher | John Wiley & Sons |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-32932020-07-22T03:41:25Z Exploring the role of attitudinal functions in counterfeit purchase behavior via an extended conceptual framework Sharma, Piyush Chan, R. Prior research on counterfeit purchase behavior focuses on two attitudinal functions (social-adjustive and value-expressive) and ignores the others (e.g., ego-defensive, knowledge, and utilitarian), despite growing evidence that consumers’ attitudes toward a product category may serve multiple functions. We address this research gap with an extended conceptual framework that incorporates all the five attitudinal functions and explores their direct and indirect effects on counterfeit product evaluation and purchase intention. A field study with 890 shoppers in Hong Kong, a popular market for both genuine and counterfeit brands, supports most hypotheses and provides useful insights into the complex sociopsychological mechanism driving counterfeit purchase behavior. 2017 Journal Article http://hdl.handle.net/20.500.11937/3293 10.1002/mar.20989 John Wiley & Sons fulltext |
| spellingShingle | Sharma, Piyush Chan, R. Exploring the role of attitudinal functions in counterfeit purchase behavior via an extended conceptual framework |
| title | Exploring the role of attitudinal functions in counterfeit purchase behavior via an extended conceptual framework |
| title_full | Exploring the role of attitudinal functions in counterfeit purchase behavior via an extended conceptual framework |
| title_fullStr | Exploring the role of attitudinal functions in counterfeit purchase behavior via an extended conceptual framework |
| title_full_unstemmed | Exploring the role of attitudinal functions in counterfeit purchase behavior via an extended conceptual framework |
| title_short | Exploring the role of attitudinal functions in counterfeit purchase behavior via an extended conceptual framework |
| title_sort | exploring the role of attitudinal functions in counterfeit purchase behavior via an extended conceptual framework |
| url | http://hdl.handle.net/20.500.11937/3293 |