Exploring the role of attitudinal functions in counterfeit purchase behavior via an extended conceptual framework
Prior research on counterfeit purchase behavior focuses on two attitudinal functions (social-adjustive and value-expressive) and ignores the others (e.g., ego-defensive, knowledge, and utilitarian), despite growing evidence that consumers’ attitudes toward a product category may serve multiple funct...
| Main Authors: | , |
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| Format: | Journal Article |
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John Wiley & Sons
2017
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| Online Access: | http://hdl.handle.net/20.500.11937/3293 |