Private healthcare quality: applying a SERVQUAL model

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Private healthcare quality: applying a SERVQUAL model

Purpose – This paper seeks to develop and test the SERVQUAL model scale for measuring Malaysian private health service quality. Design/methodology/approach – The study consists of 340 randomly selected participants visiting a private healthcare facility during a three-month data collection period. D...

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Bibliographic Details
Main Authors:	Butt, Mohsin, de Run, E.
Format:	Journal Article
Published:	Emerald Group Publishing 2010
Online Access:	http://hdl.handle.net/20.500.11937/32812

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