Private healthcare quality: applying a SERVQUAL model
Purpose – This paper seeks to develop and test the SERVQUAL model scale for measuring Malaysian private health service quality. Design/methodology/approach – The study consists of 340 randomly selected participants visiting a private healthcare facility during a three-month data collection period. D...
| Main Authors: | , |
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| Format: | Journal Article |
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Emerald Group Publishing
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/32812 |