The overlooked component in the consumption of counterfeit luxury brands studies: Materialism: A literature review

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The overlooked component in the consumption of counterfeit luxury brands studies: Materialism: A literature review

Trade in counterfeit luxury brands is perceived as a challenging issue to the luxury industry. This paper seeks to explore an often overlooked component of consumer behavior in the consumption of counterfeit luxury brands - materialism. An extensive and critical literature review was conducted that...

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Bibliographic Details
Main Authors:	Trinh, V., Phau, Ian
Other Authors:	Yi-Lei Chang
Format:	Conference Paper
Published:	Academy of Taiwan Information Systems Research 2011
Subjects:	luxury materialism counterfeit
Online Access:	http://hdl.handle.net/20.500.11937/32644

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