The overlooked component in the consumption of counterfeit luxury brands studies: Materialism: A literature review
Trade in counterfeit luxury brands is perceived as a challenging issue to the luxury industry. This paper seeks to explore an often overlooked component of consumer behavior in the consumption of counterfeit luxury brands - materialism. An extensive and critical literature review was conducted that...
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| Format: | Conference Paper |
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Academy of Taiwan Information Systems Research
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/32644 |