The overlooked component in the consumption of counterfeit luxury brands studies: Materialism: A literature review
Trade in counterfeit luxury brands is perceived as a challenging issue to the luxury industry. This paper seeks to explore an often overlooked component of consumer behavior in the consumption of counterfeit luxury brands - materialism. An extensive and critical literature review was conducted that...
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| Other Authors: | |
| Format: | Conference Paper |
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Academy of Taiwan Information Systems Research
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/32644 |
| _version_ | 1848753720026726400 |
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| author | Trinh, V. Phau, Ian |
| author2 | Yi-Lei Chang |
| author_facet | Yi-Lei Chang Trinh, V. Phau, Ian |
| author_sort | Trinh, V. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Trade in counterfeit luxury brands is perceived as a challenging issue to the luxury industry. This paper seeks to explore an often overlooked component of consumer behavior in the consumption of counterfeit luxury brands - materialism. An extensive and critical literature review was conducted that included contributions from different streams of management and marketing research. While materialism played an essential role in influencing purchase intention of consumer consumption of luxury brands, little is known about its role in consumption of counterfeit luxury brands. Moreover, the concept of materialism can be further dimensionalised pertaining to the motivation of indulging in counterfeits purchase. By further investigation of the role of materialism in the consumption of counterfeit luxury brands, this paper also opens an agenda of directions worthy of research which will have academic, managerial and social policy significance. |
| first_indexed | 2025-11-14T08:29:00Z |
| format | Conference Paper |
| id | curtin-20.500.11937-32644 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:29:00Z |
| publishDate | 2011 |
| publisher | Academy of Taiwan Information Systems Research |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-326442023-01-27T05:52:10Z The overlooked component in the consumption of counterfeit luxury brands studies: Materialism: A literature review Trinh, V. Phau, Ian Yi-Lei Chang Teresa Wang Susan Chang Yu-Ping Chiu and Hsiang Chen luxury materialism counterfeit Trade in counterfeit luxury brands is perceived as a challenging issue to the luxury industry. This paper seeks to explore an often overlooked component of consumer behavior in the consumption of counterfeit luxury brands - materialism. An extensive and critical literature review was conducted that included contributions from different streams of management and marketing research. While materialism played an essential role in influencing purchase intention of consumer consumption of luxury brands, little is known about its role in consumption of counterfeit luxury brands. Moreover, the concept of materialism can be further dimensionalised pertaining to the motivation of indulging in counterfeits purchase. By further investigation of the role of materialism in the consumption of counterfeit luxury brands, this paper also opens an agenda of directions worthy of research which will have academic, managerial and social policy significance. 2011 Conference Paper http://hdl.handle.net/20.500.11937/32644 Academy of Taiwan Information Systems Research fulltext |
| spellingShingle | luxury materialism counterfeit Trinh, V. Phau, Ian The overlooked component in the consumption of counterfeit luxury brands studies: Materialism: A literature review |
| title | The overlooked component in the consumption of counterfeit luxury brands studies: Materialism: A literature review |
| title_full | The overlooked component in the consumption of counterfeit luxury brands studies: Materialism: A literature review |
| title_fullStr | The overlooked component in the consumption of counterfeit luxury brands studies: Materialism: A literature review |
| title_full_unstemmed | The overlooked component in the consumption of counterfeit luxury brands studies: Materialism: A literature review |
| title_short | The overlooked component in the consumption of counterfeit luxury brands studies: Materialism: A literature review |
| title_sort | overlooked component in the consumption of counterfeit luxury brands studies: materialism: a literature review |
| topic | luxury materialism counterfeit |
| url | http://hdl.handle.net/20.500.11937/32644 |