Counter-Advertising May Reduce Parent's Susceptibility to Front-of-Package Promotions on Unhealthy Foods

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Counter-Advertising May Reduce Parent's Susceptibility to Front-of-Package Promotions on Unhealthy Foods

Objective: Assess the effect of counter-advertisements on parents' appraisals of unhealthy foods featuring front-of-package promotions (FOPPs). Design: A 2 × 2 × 5 between-subjects Web-based experiment. Parents were randomly shown an advertisement (counter-advertisement challenging FOPP/control...

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Bibliographic Details
Main Authors:	Dixon, H., Scully, M., Kelly, B., Donovan, Robert, Chapman, K., Wakefield, M.
Format:	Journal Article
Published:	Elsevier Inc 2014
Online Access:	http://hdl.handle.net/20.500.11937/32456

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