Counter-Advertising May Reduce Parent's Susceptibility to Front-of-Package Promotions on Unhealthy Foods
Objective: Assess the effect of counter-advertisements on parents' appraisals of unhealthy foods featuring front-of-package promotions (FOPPs). Design: A 2 × 2 × 5 between-subjects Web-based experiment. Parents were randomly shown an advertisement (counter-advertisement challenging FOPP/control...
| Main Authors: | , , , , , |
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| Format: | Journal Article |
| Published: |
Elsevier Inc
2014
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| Online Access: | http://hdl.handle.net/20.500.11937/32456 |