CRM Technology and Building Material Suppliers

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CRM Technology and Building Material Suppliers

Customer relationship management (CRM) is a comprehensive business and marketing strategy that integrates technology, process and business activities around the customer. CRM is assumed to lead to bottom line benefits for the organization. Advances in information and communication technologies have...

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Bibliographic Details
Main Authors:	Love, Peter, Gharavi, H., Merchant, V.
Other Authors:	Prof Zahir Irani
Format:	Conference Paper
Published:	EMCIS 2008 2008
Online Access:	http://hdl.handle.net/20.500.11937/32379

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