CRM Technology and Building Material Suppliers
Customer relationship management (CRM) is a comprehensive business and marketing strategy that integrates technology, process and business activities around the customer. CRM is assumed to lead to bottom line benefits for the organization. Advances in information and communication technologies have...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Conference Paper |
| Published: |
EMCIS 2008
2008
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| Online Access: | http://hdl.handle.net/20.500.11937/32379 |