Exploring the nature of buyer-seller relationships in the Western Australian wine industry
Since the majority of grape growers and wine makers in Western Australia are family enterprises, they are highly risk averse and suspicious of unfamiliar exchange partners. In the absence of formal contracts, the nature of the relationship between wineries and grape growers is largely one of interde...
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| Format: | Conference Paper |
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Griffith University
2000
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| Online Access: | http://hdl.handle.net/20.500.11937/32006 |