Who Do We Reach? Campaign Evaluation of Find Thirty every day® Using Awareness Profiles in a Western Australian Cohort
Mass media campaigns are part of a comprehensive, population-based approach to communicate physical activity behavior change. Campaign awareness is the most frequently reported, short-term comparable measure of campaign effectiveness. Most mass media campaigns report those who were aware with those...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
Taylor and Francis Inc.
2014
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| Online Access: | http://hdl.handle.net/20.500.11937/31837 |