An investigation of the antecedents to cooperative marketing strategy implementation
Firms make decisions about the most favourable strategy to implement, given that they face a set of environmental conditions. Interorganisational arrangements (IOAs) are a single strategic response that can potentially contribute to continuing and considerable performance outcomes, although it is re...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
Taylor and Francis
2004
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| Online Access: | http://hdl.handle.net/20.500.11937/31797 |