The Relationship between Advertising and Consumption in India: An Analysis of Causality

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The Relationship between Advertising and Consumption in India: An Analysis of Causality

As one of the largest growing economies in the world, India comprises an economic prospect of an immense scale, both as a global base and a domestic market. This article tries to find out whether advertising affect the consumption pattern of India. Advertising is of changing apprehension to companie...

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Bibliographic Details
Main Author:	Philip, Abey
Other Authors:	Faculty of Economics
Format:	Conference Paper
Published:	Faculty of Economics and Business,Universiti Malaysia Sarawak,94300 Kota Samarahan,Sarawak, Malaysia 2011
Subjects:	Unit Root P32 O53 Causality Test JEL Classifications: M3 D12 Consumption Advertising C01
Online Access:	http://hdl.handle.net/20.500.11937/31629

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