The Relationship between Advertising and Consumption in India: An Analysis of Causality
As one of the largest growing economies in the world, India comprises an economic prospect of an immense scale, both as a global base and a domestic market. This article tries to find out whether advertising affect the consumption pattern of India. Advertising is of changing apprehension to companie...
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| Format: | Conference Paper |
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Faculty of Economics and Business,Universiti Malaysia Sarawak,94300 Kota Samarahan,Sarawak, Malaysia
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/31629 |