Strategic orientation and corporate citizenship: Are there differences in strategy types?

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Strategic orientation and corporate citizenship: Are there differences in strategy types?

Corporate citizenship is a strategic imperative, one that can significantly affect firm competitiveness. However, there is little research to demonstrate what actually shapes or drives firms towards a more proactive posture with respect to corporate citizenship. This paper makes a case that strategi...

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Bibliographic Details
Main Author:	Galbreath, Jeremy
Format:	Working Paper
Published:	Curtin University of Technology 2007
Subjects:	strategy types strategic orientation firm competitiveness stakeholders corporate citizenship
Online Access:	http://hdl.handle.net/20.500.11937/31584

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