Strategic orientation and corporate citizenship: Are there differences in strategy types?
Corporate citizenship is a strategic imperative, one that can significantly affect firm competitiveness. However, there is little research to demonstrate what actually shapes or drives firms towards a more proactive posture with respect to corporate citizenship. This paper makes a case that strategi...
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| Format: | Working Paper |
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Curtin University of Technology
2007
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| Online Access: | http://hdl.handle.net/20.500.11937/31584 |