Souvenir attributes and purchase intention by international higher education students

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Souvenir attributes and purchase intention by international higher education students

This paper presents the findings of a study to investigate the Australian souvenir purchasing intentions of international higher education (IHE) students and their perceptions of souvenir authenticity. The findings indicate that characteristics of authentic souvenirs may include representation of tr...

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Bibliographic Details
Main Authors:	Setiyati, Etsa, Shanka, Tekle, Taylor, Ruth
Other Authors:	John Jenkins
Format:	Conference Paper
Published:	The International Centre of Excellence in Tourism and Hospitality Education 2008
Online Access:	http://hdl.handle.net/20.500.11937/31458

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