Souvenir attributes and purchase intention by international higher education students
This paper presents the findings of a study to investigate the Australian souvenir purchasing intentions of international higher education (IHE) students and their perceptions of souvenir authenticity. The findings indicate that characteristics of authentic souvenirs may include representation of tr...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Conference Paper |
| Published: |
The International Centre of Excellence in Tourism and Hospitality Education
2008
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| Online Access: | http://hdl.handle.net/20.500.11937/31458 |